Weekend sales are large-scale discount sales events held in conjunction with American holidays and anniversaries, and are an opportunity for many consumers to enjoy shopping. In particular, online and physical stores offer discounts of up to 60% or more on a wide range of products, including food and beverages, on weekends around consecutive holidays and holidays such as Memorial Day, Black Friday, and Cyber Monday. Memorial Day weekend is also known as the start of summer, and consumer activity increases along with travel and leisure, making it especially lively during the sales period. When exporting food and beverages from Japan to the United States, it is also effective to use this weekend sale period for sales promotion.
