A wide range of products, including food and beverages, are offered at special prices. In addition to large-scale sales that coincide with the seasons and holidays, American e-commerce sites and retail stores also hold monthly discount campaigns to continuously stimulate consumer purchasing desire. Food and beverages exported from Japan to the United States can also take advantage of these monthly sales periods to steadily expand their sales channels and increase their brand awareness. Representative examples include Amazon's regular Smile SALE and New Life Sale.
