Cyber Monday is an end-of-year online sale that originated in the United States and is held on the Monday after Thanksgiving. It is one of the largest events in the e-commerce industry. Following Black Friday, large-scale discounts and limited-edition products are available, mainly for online shopping, and it has become established in the United States as the day that records the largest online sales of the year. In Japan, major e-commerce sites such as Amazon are holding Cyber Monday sales and awareness is increasing, but it has not yet penetrated as much as in the United States. This period is a great business opportunity for overseas sales using cross-border e-commerce, and it is also a good time for exporting Japanese food and beverages to appeal to American consumers by offering Cyber Monday-only special prices, set products, and limited-edition gifts.
